KZA
KZA is a leading consulting and education firm with nearly 40 years of experience supporting physicians and healthcare organizations in navigating the complexities of the business of medicine. Their mission is to empower medical practices through tools and strategies that improve revenue growth, operational efficiency, and patient experiences. With a focus on education and coaching, KZA’s approach emphasizes self-sufficiency, equipping clients to independently tackle challenges in an ever-evolving healthcare landscape.
When KZA came under new leadership in 2023, they recognized the need for a refreshed brand identity that would align with their legacy while modernizing their image. The goal was clear: maintain client trust through a cohesive, updated brand and marketing strategy that would reassure clients of KZA’s continuity and dedication to excellence, despite the change in ownership. KZA reached out to Joba Studio to guide them through this transformation, including a logo update, new website, cohesive branding, and a robust marketing strategy tailored to their unique objectives.
Brand
To honor KZA’s legacy while positioning them for future success, we began by refreshing their brand identity. This included updating their existing logo to make it more modern, cohesive, and professional. By carefully preserving recognizable aspects of their logo, we created a look that felt both familiar and forward-thinking, symbolizing KZA’s commitment to continuity and innovation. The updated branding package also included fresh brand colors and typography, ensuring that all visual elements reflected their expertise and mission to empower the healthcare community.
Digital
After solidifying the brand’s visual identity, we translated it into a new, dynamic website designed to enhance user experience and provide easy access to KZA’s extensive educational resources. Given the site’s role as a robust platform for healthcare education, we focused on creating a website that was not only visually engaging but also highly navigable, accessible, and reliable. The new design provides an intuitive layout that allows users to quickly find information on KZA’s services, upcoming events, and educational offerings. By integrating the updated branding, we ensured that KZA’s digital presence was as inviting and professional as their in-person consulting.
Marketing & Social Media
With the brand refresh complete, we developed a comprehensive email marketing and social media strategy to amplify KZA’s new image and messaging. Our approach was multifaceted, focusing on generating excitement for their national conferences, engaging their audience with informative content, and driving enrollments for on-demand courses, live webinars, and other educational offerings.
We crafted a social media strategy that showcased KZA’s expertise and services in an engaging, digestible format, creating posts that reflected their values and mission. To complement the social media efforts, we launched a targeted email campaign, sending at least three emails per week to different segments of their audience. This consistent and tailored communication helped keep clients informed and engaged, further establishing KZA as a leader in healthcare consulting.
Print Materials
To support KZA’s presence at national conferences and reinforce their refreshed brand identity, we developed engaging and dynamic print materials. Using the updated branding elements, we designed fliers, booklets and promotional items that aligned seamlessly with KZA’s new look. These materials helped KZA present a cohesive and polished image at industry events, strengthening their brand recognition and providing clients with memorable, high-quality resources. The print materials captured KZA’s commitment to quality and professionalism, ensuring they left a lasting impression on conference attendees.
