It’s not always the big campaigns that build brand loyalty—it’s the little things. From the way your website feels to how you respond on social media, these subtle moments create lasting trust. Here's how to make every detail count.

It’s not always the big campaigns that build brand loyalty—it’s the little things. From the way your website feels to how you respond on social media, these subtle moments create lasting trust. Here's how to make every detail count.

Each week, we explore a handful of global design headlines, from standout projects, to innovative product launches, and industry moments. Celebrating craftsmanship, creativity, and contemporary design, we showcase this week’s highlights from Venice Biennale 2025.

In a world of fast thumbs and infinite feeds, your brand has seconds to stand out. Learn how to design with impact, clarity, and emotion to pass the blink test and stop the scroll.

Alla Biennale Architettura di Venezia è presente anche USM Modular Furniture con l’installazione “unEarthed / Second Nature / PolliNATION” realizzata in collaborazione con Virginia Tech Honors College, Cloud9 e Joba Studio.

USM’s unEarthed / Second Nature / PolliNATION  

Ever present in various sectors of architecture, design, and lifestyle, Swiss modular furniture company USM teamed up with the Virginia Tech Honors College to present a two-part installation entitled unEarthed / Second Nature / PolliNATION. The first parts—curated by Barcelona-based firm Cloud9 Architect and presented within the Giardini della Marinaressa 

Created by USM Modular Furniture, in collaboration with Virginia Tech Honors College, the Barcelona-based architecture firm Cloud 9 directed by Dr. Enric Ruiz-Geli, and the US design practice Joba Studio directed by Kevin Jones, the installation is visible in two locations: the Giardini della Marinaressa and Palazzo Bembo, from May 10 to November 23, 2025.

As part of their dispatch from the Venice Architecture Biennale, images from unEarthed / Second Nature / Pollination lead the article and the installations are listed as "must-see." 

USM Modular Furniture, Virginia Tech Honors College, Cloud 9 and Joba Studio present unEarthed / Second Nature / PolliNATION

Post-gridiron, Kevin Jones took an internship with USM. Now he’s given the company’s famous Haller pieces what might be their most radical update yet.

Get ready for something different at the 19th International Architecture Exhibition – La Biennale di Venezia. From May 10th to November 23rd, 2025, the Giardini della Marinaressa will host “unEarthed / Second Nature / PolliNATION,” a special event led by the Virginia Tech Honors College and curated by Dr. Enric Ruiz Geli of Cloud 9 studio and Dr. Anne-Lise Velez from Virginia Tech. Instead of focusing solely on humans, this project places nature, specifically pollinators, at the center of the design.

Please join us for the press preview of the exhibition unEarthed / Second Nature / PolliNATION, at the 19th International Architecture Exhibition – La Biennale di Venezia. The event will be presented by curators Dr. Enric Ruiz Geli and Dr. Anne-Lise Velez and 25 students from Virginia Tech's Honors College n Wednesday, May 7, from 5 PM – 6 PM at Giardini della Marinaressa, Riva dei Sette Martiri. Venezia

Dedicated to the world of bees, the pavilion unEarthed / Second Nature / PolliNATION is one of the eleven collateral events of the 19th. International Architecture Exhibition, entitled Intelligens. Natural. Artificial. Collective., curated by Carlo Ratti and organized by La Biennale di Venezia. The unEarthed / Second Nature / PolliNATION project, created by students and faculty of the Virginia Tech Honors College together with Cloud 9 Architecture, under the curatorship of Enric Ruiz Geli and Anne-Lise Velez, will be open to the public from May 10 to Nov. 23, 2025 at the Giardini della Marinaressa.

In an AI-driven world of perfection, brands that embrace imperfection stand out. Joba helps businesses create authentic, human-centered marketing through thoughtful design and strategic branding. Let’s make something real—get in touch today!

In May, the Virginia Tech Honors College will present its students' and faculty's work at the prestigious Biennale Architettura 2025: 19th International Architecture Exhibition.

In an AI-driven world of perfection, brands that embrace imperfection stand out. Joba helps businesses create authentic, human-centered marketing through thoughtful design and strategic branding. Let’s make something real—get in touch today!

Stand out with custom-designed direct mail postcards from Joba. We create eye-catching, high-impact postcards that engage your audience and drive action. Contact us today!

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